One Simple WhatsApp Message Helped My Client Go From £900 to £1,400 ADHD Assessments.
Here's the exact message
(and the pricing psychology behind it)...
(And why I'm now helping other ND assessment practices charge premium rates)
Two years ago, I discovered something shocking about ND assessment pricing.
A brilliant ADHD specialist I knew was charging £900 for comprehensive assessments. Quality work. Excellent outcomes.
But she was earning less than others charging £1800 for identical services.
When I showed her the market data I'd collected from 100+ UK practices, her response floored me:
"I know I should charge more, but every time I try to quote higher fees, I panic. What if they say no? What if they think I'm greedy?"
That's when I realized the real problem...
It wasn't about knowing market rates. It was about having the confidence to charge them.
Sound familiar?
I became obsessed with ND assessment pricing. I analysed 100+ solo & smaller practices across the UK. The data was clear:
ADHD assessments: £900-£2,100
Autism assessments: £1,600-£2,350
Combined assessments: £1,650-£3500
But here's what the data couldn't teach: How to actually have those pricing conversations without your voice shaking.
The breakthrough came when I started helping that ADHD specialist I mentioned...
Before every difficult pricing conversation, I'd send her WhatsApp notes/voice notes. Exact scripts. Confidence boosters. The psychology behind why her prices were fair.
The results were immediate:
Assessment 1 at £1,200: "When can we start?"
Assessment 2 at £1,300: Client paid deposit same day
Assessment 3 at £1,400: "Finally, someone who values their expertise"
She went from £900 to £1400 in 2 weeks.
Here's what happened next...
Introducing....
The ND Assessment Pricing WhatsApp Concierge (Because quoting £1,500+ shouldn't feel terrifying)
Now I'm that voice in your pocket.
You know that moment when a potential patient asks "How much?" and your brain goes blank? When you start justifying your prices before you've even said them?
I've been there with several ND practices. And I know exactly what to say to make those conversations feel natural.
Here's how it works (and why it's nothing like generic business coaching):
Tuesday 2:47pm: You WhatsApp me: "Philip, potential ADHD assessment client just asked for pricing. I want to quote £2,400 but I'm terrified. What do I say?"
Tuesday 3:12pm: I send back: "Here's your exact script + the psychology behind why this price is fair for comprehensive ADHD assessment. You've got this."
Tuesday 4:15pm: Your message: "THEY BOOKED! And asked about bringing their partner for couples counseling too!"
That's it. No generic courses about "mindset." No theoretical pricing models. Just real-time support for real ND assessment pricing situations
What happens when assessment pricing anxiety disappears:
Week 1: You raise ADHD assessment from £1,000 to £1,500 (pays for this service)
Week 2: New autism assessment inquiry - you quote £2,400 without hesitation (they book immediately)
Week 3: Combined assessment request - you confidently present £3,200 package (deposit paid same day)
Month 2: You're earning £2,500-£5000 more monthly while doing the same number of assessments
But here's what really changes...
You stop apologising for your expertise. You stop discounting comprehensive assessments. You start feeling confident when patients ask about costs.
One practitioner told me: "I used to dread pricing conversations. Now I actually enjoy explaining our value)
Week 3: Existing ND client asks about additional sessions - you confidently present premium package Month 2: You're earning £1,200-£2000 more monthly while working the same hours
But here's what really changes...
You stop apologising for your expertise. You stop discounting your value. You start sleeping better on Sunday nights because you're finally earning what you're worth.
One client told me: "I used to dread pricing conversations. Now I actually look forward to them."
My favourite ping? A DM that starts like this…
"5 fee raises in 1 week- plus a ND client prepaid an entire year upfront"
"Banked £950 in a week - right on target for a £5k+month"
"Two fee raises in one day. Both ND clients say yes on the spot"
"The new rate has settled into my nervous system- premium clients keep saying yes"
"First session at my new rate and was paid. Feels good"
Investment? £333/month (Less than one session at your new rates)
Why this price? Because it forces you to take it seriously. If you raise just one client's fees per assessment/session, you've more than covered the cost.
Are there limits to the WhatsApp messages I can send? Yes—you can send up to 3 WhatsApp messages daily, Monday–Thursday between 10:00–17:00 UK time. Upon signing up, you'll receive a short house rules PDF, which you can also request via email anytime.
Can you cancel anytime? Of course. No contracts, no guilt trips, no "exit fees."
When will you see results? Most practitioners raise at least one fee within 14 days. Many see results within hours of our first exchange.
What if it doesn't work? In over a year of doing this 1-on-1, I've had exactly 2 people cancel due to "no -low results." Both later admitted they never actually implemented the strategies I gave them.
Here's what I know about you:
You're brilliant at helping ND assessment patients & clients. You're probably working long hours and/or booked solid. But you're still struggling financially because you're undercharging.
You have two choices:
Keep doing what you're doing (working more for the same money)
Let me help you charge what you're actually worth
I can't make the decision for you. But I can promise this: the conversation you're avoiding about money? It's costing you thousands every month.
Ready to stop leaving money on the table?
Questions? email me at philip@ndpracticepro.com
P.S. - Still hesitating? That feeling in your stomach right now? That's the same feeling you get before quoting fees. Let me help you change that forever.
Pricing:
