Top 3 mistakes to avoid when setting your ADHD/ASD assessment prices

Top 3 mistakes to avoid when setting your ADHD/ASD assessment prices

Are you underpricing your expertise?

If you’re offering private ADHD or autism assessments, setting the right price is crucial. Not only can it attract the right clients, but it also helps scale your practice and keeps your business sustainable.

Here are the Top 3 mistakes to steer clear of when setting your prices:

1. Undervaluing Your Expertise

The Mistake: Many practitioners feel uncomfortable charging what they’re worth. They set prices based on competitor rates or what they assume clients will pay, often undercutting themselves.

The Problem: Undervaluing your services can lead to burnout, financial strain, and the inability to grow your practice sustainably.

The Solution: Base your pricing on the unique value you bring to clients and the transformative impact of your services. Consider factors like your experience, specialization, and the market demand for ADHD and autism assessments.

2. Ignoring the Full Cost of Service Delivery

The Mistake: Failing to account for all the costs involved in delivering assessments, from overhead expenses to time spent on client follow-up.

The Problem: Without factoring in the full cost of delivery, your profit margins shrink, making it difficult to scale or reinvest in your practice.

The Solution: Calculate all costs—time, administrative work, tools, and any ongoing support you provide. Price your services to cover these expenses and ensure a healthy profit margin.

3. Not Adjusting Prices Regularly

The Mistake: Setting your prices once and forgetting to review or adjust them as your practice grows or market demand shifts.

The Problem: Stagnant pricing doesn’t reflect increased value, expertise, or demand, meaning you miss out on revenue and risk underselling your services.

The Solution: Reevaluate your pricing annually. Factor in experience gained, client results, and market conditions to keep your pricing in line with the value you deliver.

Avoid these pricing mistakes, and you’ll set up your practice for financial stability and client satisfaction. Ready to review your pricing strategy? Book a free strategy session (link in 'New Here' section ) to discuss ways to boost your practice’s revenue while ensuring you’re valued for your expertise.